This is a Vintage Borden Ice Cream Carton Store Display Sign. This store sign is old stock and in great condition. This sign measures approximately 8 inches wide by 3 inches and is made of plastic coated paper. This unique alert sign warning customers to not open cartons. These appear to have been shelf signs where the store would either hang them from a shelf or tape them onto a window. It features beautiful graphics and illustrations. I found these signs at an estate sale and we only have a few. Beautifully detailed, this sign is a must have for the collector. Makes a great gift or treat yourself. Thanks for Shopping with us and Please Check out My Other Items i including other Vintage Items.